![Identity, Packaging Design, Art Direction](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1611626595043-3CWIYTLUZM1W8R51ATVY/image-asset.gif)
Rita’s Real Lemonade, made for So Good So You - 2020
Project Lead - Rita Katona
Copywritting - Paige Gardiner
Photography - Taylor Simpson Photography
![Illustration](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373095921-RRSJP3CTA9M5ITTUNB38/portfolioArtboard+1+copy+6.png)
Drawn as a part of my Senior Thesis project Spring 2019
![Wordmark Exploration](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1611636142981-BE27OZE2VHV1LG5X3LH2/image-asset.gif)
Exploration for an online thrifted marketplace. Inspired by the past, excited for the future.
![Styling, Art Direction, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373232858-XU3JV8BLHX3DYG1M135T/portfolioArtboard+1+copy+15.png)
Photos done for The Lynhall in Minneapolis, MN through LGHTR Experience Design
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373166115-KGEBPWBCQGB3AESHJVEU/portfolioArtboard+1+copy+21.png)
Freelance project done for Pitbull Hot Sauce
![Illustration](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373063966-VPF8ERO64FH5RKTNO7MO/portfolioArtboard+1+copy+7.png)
A personal project done in Procreate
![Identity Exploration](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1611636235841-0GOQC66N9QVNQDZEAM4M/image-asset.png)
Exploration for an online thrifted marketing brand. Inspired by the past, excited for the future.
*not my photograph (source: unsplash.com)
![2nd Art Direction & Styling, Post-Processing](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373086818-81PT77H86ZY9GQ39XAVH/portfolioArtboard+1+copy+4.png)
Work done for Shop Wit & Delight through Wit & Delight
Art Direction: Judith Marilyn
Photography: Judith Marilyn, Josh Olson
Creative Direction: Kate Arends
![Identity, Packaging Design, Art Direction](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1611626163559-IVML8KONX41L749MC00B/image-asset.jpeg)
Rita’s Real Lemonade, made for So Good So You 2020
Project Lead - Rita Katona
Copywritting - Paige Gardiner
![Playing Card Design](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373096343-M3V75ECY1BB21JAXC0S5/portfolioArtboard+1+copy+5.png)
Designed at a part of my coursework Spring 2017
![2nd Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373184189-5BRP3NXZE5M3KK7WXTXO/portfolioArtboard+1+copy+19.png)
Work done for Article through Wit & Delight
Styling, Creative Direction: Kate Arends
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373235647-OIJ52WZRTUD0Q4P7N1XX/portfolioArtboard+1+copy+14.png)
Photo made for The Lynhall in Minneapolis through LGHTR Experience Design
![Brand Exploration](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373032281-LFTM3M5NGP3QSQHEDLLW/portfolioArtboard+34.png)
A discarded concept done as work for Willow Med Spa & Fitness for LGHTR Experience Design
![Brand Identity](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373167395-QMS1GMZHSHVEI8RQQOQI/portfolioArtboard+1+copy+26.png)
Work in process done for The No Bad Days Club through Wit & Delight
![2nd Art Direction & Styling, Post Processing](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373200134-RVUM51D632RI9AV66MJ9/portfolioArtboard+1+copy+2.png)
Work done for Shop Wit & Delight through Wit & Delight
Art Direction, Photography: Judith Marilyn, Josh Olson
Creative Direction: Kate Arends
![Typeface Design](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373256138-XQ30A5XKL0GP9AU3ILCZ/portfolioArtboard+1+copy+10.png)
Type Specimen designed as schoolwork in Fall 2019
![Brand Exploration](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373055307-421C5BQ3WRKZEJG25XPB/portfolioArtboard+33.png)
A discarded concept done as work for Willow Med Spa & Fitness for LGHTR Experience Design
![Typeface Design](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373088701-LQTFQ1A9SUB1FY3NPKZK/portfolioArtboard+1+copy+8.png)
Type Specimen designed as schoolwork in Fall 2019
![Typeface Design](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373068301-SYDD20YVJK9G3IH9Q1EW/portfolioArtboard+1+copy+9.png)
Designed as a part of my coursework Fall 2019
![2nd Art Direction & Styling, Post-Processing](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373053387-H2BI5377KYE1HAQRBZED/portfolioArtboard+1+copy.png)
Work done for Shop Wit & Delight through Wit & Delight
Art Direction: Judith Marilyn
Photography: Judith Marilyn, Josh Olson
Creative Direction: Kate Arends
![Brand Identity](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373151709-PNGIY4J13SN1WNQ1A67E/portfolioArtboard+1+copy+27.png)
Work in progress for The No Bad Days Club through Wit & Delight
![2nd Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373193681-RZ2SF8M1X2O2XDWRUT1A/portfolioArtboard+1+copy+20.png)
Work done for Article through Wit & Delight
Styling, Creative Direction: Kate Arends
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373217608-TJB0X4ZI7AS8H5DXXNZD/portfolioArtboard+1+copy+16.png)
Photos done for The Lynhall in Minneapolis, MN through LGHTR Experience Design
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373247239-G1VON2P8H8O9ZFMY1V1N/portfolioArtboard+1+copy+13.png)
Photos done for The Lynhall in Minneapolis, MN through LGHTR Experience Design
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373251487-VD9JA9J448TBLT3740HY/portfolioArtboard+1+copy+12.png)
Photo made for The Lynhall in Minneapolis, MN through LGHTR Experience Design
![Product and App Concept Design](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373253302-VWS3IHNN3EQTX8I1RDRY/portfolioArtboard+1+copy+11.png)
Concepted and designed as a part of my coursework Fall 2019
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373141185-YAEGSJZ8D206W91TXI3Q/portfolioArtboard+1+copy+24.png)
Photos made during a freelance project for Pitbull Hot Sauce
![2nd Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373193191-8VMKLQTB8UF7JT01OMMK/portfolioArtboard+1+copy+18.png)
Work done for Article through Wit & Delight
Styling, Creative Direction: Kate Arends
![Campaign Design, 2nd Art Direction, Post-Processing](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373149833-Z854VB7JMD52Z3103C0N/portfolioArtboard+1+copy+3.png)
Designed for Shop Wit & Delight through Wit & Delight
Art Direction: Judith Marylin
Photography: Judith Marilyn, Josh Olson
Creative Direction: Kate Arends
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373167450-9WRUZ39Q6VV6WCL6N6MZ/portfolioArtboard+1+copy+23.png)
Freelance project done for Pitbull Hot Sauce
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373211174-5NJ1AYAIZ6RWGLUX462T/portfolioArtboard+1+copy+17.png)
Photo made for The Lynhall in Minneapolis through LGHTR Experience Design
![Identity, Packaging Design, Art Direction](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1611626595043-3CWIYTLUZM1W8R51ATVY/image-asset.gif)
![Illustration](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373095921-RRSJP3CTA9M5ITTUNB38/portfolioArtboard+1+copy+6.png)
![Wordmark Exploration](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1611636142981-BE27OZE2VHV1LG5X3LH2/image-asset.gif)
![Styling, Art Direction, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373232858-XU3JV8BLHX3DYG1M135T/portfolioArtboard+1+copy+15.png)
![Styling, Art Direction, Campaign Strategy](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1582605931388-JVNP4XQZIX2HE7A0KX8L/immunity-4.5-pour.jpg)
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373166115-KGEBPWBCQGB3AESHJVEU/portfolioArtboard+1+copy+21.png)
![Illustration](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373063966-VPF8ERO64FH5RKTNO7MO/portfolioArtboard+1+copy+7.png)
![Identity Exploration](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1611636235841-0GOQC66N9QVNQDZEAM4M/image-asset.png)
![2nd Art Direction & Styling, Post-Processing](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373086818-81PT77H86ZY9GQ39XAVH/portfolioArtboard+1+copy+4.png)
![Identity, Packaging Design, Art Direction](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1611626163559-IVML8KONX41L749MC00B/image-asset.jpeg)
![Playing Card Design](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373096343-M3V75ECY1BB21JAXC0S5/portfolioArtboard+1+copy+5.png)
![Styling, Art Direction, Campaign Strategy](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1582606300435-M8LK6NIIT8462KE1H373/image-asset.gif)
![2nd Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373184189-5BRP3NXZE5M3KK7WXTXO/portfolioArtboard+1+copy+19.png)
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373235647-OIJ52WZRTUD0Q4P7N1XX/portfolioArtboard+1+copy+14.png)
![Brand Exploration](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373032281-LFTM3M5NGP3QSQHEDLLW/portfolioArtboard+34.png)
![Brand Identity](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373167395-QMS1GMZHSHVEI8RQQOQI/portfolioArtboard+1+copy+26.png)
![2nd Art Direction & Styling, Post Processing](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373200134-RVUM51D632RI9AV66MJ9/portfolioArtboard+1+copy+2.png)
![Typeface Design](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373256138-XQ30A5XKL0GP9AU3ILCZ/portfolioArtboard+1+copy+10.png)
![Brand Exploration](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373055307-421C5BQ3WRKZEJG25XPB/portfolioArtboard+33.png)
![Typeface Design](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373088701-LQTFQ1A9SUB1FY3NPKZK/portfolioArtboard+1+copy+8.png)
![Typeface Design](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373068301-SYDD20YVJK9G3IH9Q1EW/portfolioArtboard+1+copy+9.png)
![2nd Art Direction & Styling, Post-Processing](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373053387-H2BI5377KYE1HAQRBZED/portfolioArtboard+1+copy.png)
![Brand Identity](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373151709-PNGIY4J13SN1WNQ1A67E/portfolioArtboard+1+copy+27.png)
![2nd Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373193681-RZ2SF8M1X2O2XDWRUT1A/portfolioArtboard+1+copy+20.png)
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373217608-TJB0X4ZI7AS8H5DXXNZD/portfolioArtboard+1+copy+16.png)
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373247239-G1VON2P8H8O9ZFMY1V1N/portfolioArtboard+1+copy+13.png)
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373251487-VD9JA9J448TBLT3740HY/portfolioArtboard+1+copy+12.png)
![Product and App Concept Design](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373253302-VWS3IHNN3EQTX8I1RDRY/portfolioArtboard+1+copy+11.png)
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373141185-YAEGSJZ8D206W91TXI3Q/portfolioArtboard+1+copy+24.png)
![2nd Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373193191-8VMKLQTB8UF7JT01OMMK/portfolioArtboard+1+copy+18.png)
![Campaign Design, 2nd Art Direction, Post-Processing](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373149833-Z854VB7JMD52Z3103C0N/portfolioArtboard+1+copy+3.png)
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373167450-9WRUZ39Q6VV6WCL6N6MZ/portfolioArtboard+1+copy+23.png)
![Art Direction, Styling, Photography](https://images.squarespace-cdn.com/content/v1/5a33e865e5dd5b6cf4dbb761/1574373211174-5NJ1AYAIZ6RWGLUX462T/portfolioArtboard+1+copy+17.png)
Rita’s Real Lemonade, made for So Good So You - 2020
Project Lead - Rita Katona
Copywritting - Paige Gardiner
Photography - Taylor Simpson Photography
Drawn as a part of my Senior Thesis project Spring 2019
Exploration for an online thrifted marketplace. Inspired by the past, excited for the future.
Photos done for The Lynhall in Minneapolis, MN through LGHTR Experience Design
Created for So Good So You in 2020.
Freelance project done for Pitbull Hot Sauce
A personal project done in Procreate
Exploration for an online thrifted marketing brand. Inspired by the past, excited for the future.
*not my photograph (source: unsplash.com)
Work done for Shop Wit & Delight through Wit & Delight
Art Direction: Judith Marilyn
Photography: Judith Marilyn, Josh Olson
Creative Direction: Kate Arends
Rita’s Real Lemonade, made for So Good So You 2020
Project Lead - Rita Katona
Copywritting - Paige Gardiner
Designed at a part of my coursework Spring 2017
Created for So Good So You in 2020.
Work done for Article through Wit & Delight
Styling, Creative Direction: Kate Arends
Photo made for The Lynhall in Minneapolis through LGHTR Experience Design
A discarded concept done as work for Willow Med Spa & Fitness for LGHTR Experience Design
Work in process done for The No Bad Days Club through Wit & Delight
Work done for Shop Wit & Delight through Wit & Delight
Art Direction, Photography: Judith Marilyn, Josh Olson
Creative Direction: Kate Arends
Type Specimen designed as schoolwork in Fall 2019
A discarded concept done as work for Willow Med Spa & Fitness for LGHTR Experience Design
Type Specimen designed as schoolwork in Fall 2019
Designed as a part of my coursework Fall 2019
Work done for Shop Wit & Delight through Wit & Delight
Art Direction: Judith Marilyn
Photography: Judith Marilyn, Josh Olson
Creative Direction: Kate Arends
Work in progress for The No Bad Days Club through Wit & Delight
Work done for Article through Wit & Delight
Styling, Creative Direction: Kate Arends
Photos done for The Lynhall in Minneapolis, MN through LGHTR Experience Design
Photos done for The Lynhall in Minneapolis, MN through LGHTR Experience Design
Photo made for The Lynhall in Minneapolis, MN through LGHTR Experience Design
Concepted and designed as a part of my coursework Fall 2019
Photos made during a freelance project for Pitbull Hot Sauce
Work done for Article through Wit & Delight
Styling, Creative Direction: Kate Arends
Designed for Shop Wit & Delight through Wit & Delight
Art Direction: Judith Marylin
Photography: Judith Marilyn, Josh Olson
Creative Direction: Kate Arends
Freelance project done for Pitbull Hot Sauce
Photo made for The Lynhall in Minneapolis through LGHTR Experience Design