#IngredientsMatter was made because the online community at @SoGoodSoYou was serious about the good stuff: juice.

Art Direction, Styling, Photography, IGS Design
So Good So You consumers care about what they are drinking, so we broke down each of the probiotic shots to show them why each ingredients is carefully chosen. Building on an already strong lineup of product and brand, I created a set of photos that would apply to this campaign while also adding to the brand’s evergreen imagery library.

Project lead: Rita Katona and So Good So You
Copywriting: Paige Gardiner